24 Hour Fitness Permanently Closes 100 Clubs, Lays Off
24 Hour Fitness, San Ramon, California, permanently closed 100 clubs on June 11, according to a notification on its website. The company laid off 8,300 employees from those clubs on June 10. This list of closed clubs may not be final, a source within 24 Hour Fitness told Club Industry. Despite one
Actived: Friday Jun 12, 2020
The Power of Promotion | Club Industry
When Lauri Bradley, owner of a Lady of America franchise in Parker, CO, signed up for a national guest pass promotion, she hoped to pull in new members. Instead, she didn't get a single lead. But by participating in a similar promotion, the Nashua YMCA in Nashua, NH, had six people redeem guest passes, and one of them joined the Y, says Lynn Allen, membership services director.
Buy One, Get a Smoothie for Free | ClubIndustry
Hand out discount booklets/cards or coupons to current and new members. a club may want to include in the member packet a certificate for free smoothies at the juice bar or 25 percent off an item at the pro shop. Those incentives may pull the new members into those areas of the club for the first time.
Nine Strategies to Attract Female Members to Your Health
You also can create a coupon book of tear-off coupons for try-me sessions of popular small group sessions and partner it with an invitation to work out with a certified coach who is hand-picked by the new member's ambassador. 2. Create a socialization space within the club walls. Take note of what happens after the popular group exercise class
Health Clubs Offer Programming for Seniors | ClubIndustry
As millions of Baby Boomers near retirement age, many are focusing on their health for more active aging. Moving forward, savvy club operators should offer a good mix of programming to appeal to an older crowd without alienating younger members in the process.