SAGE Books - Integrative And Eclectic Counselling And
SAGE Books. Explore research monographs, classroom texts, and professional development titles. SAGE Business Cases. Discover the real world of business for best practices and professional success.
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SAGE Reference - Encyclopedia of Sports Management and
Coupons encourage short-term purchase behavior by offering time-sensitive purchase incentives. Each coupon should be printed with an expiration date after which the coupon becomes invalid and the consumer loses the inventive.
SAGE Books - You Have to Go to School… You're the Teacher
Rosenblum-Lowden, R. & Kimmel, F. L. (2008). You have to go to school… you're the teacher! 300+ classroom management strategies to make your job easier and more fun Thousand Oaks, CA: Corwin Press doi: 10.4135/9781483329710. Rosenblum-Lowden, Renee and Felicia L. Kimmel.
SAGE Reference - Handbook of Marketing
It can be defined as an ‘action-oriented marketing event whose purpose is to have a direct impact on the behavior of the firm's customers' (Blattberg & Neslin, 1990: 3). Sales promotions include price discounts, feature advertising, special displays, trade deals, reward programs, coupons, rebates, contests, and sweepstakes.
SAGE Books - Advertising Organizations and Publications: A
The Free-Standing Insert (FSI) Council of North America was founded in 1997 to educate marketers, retailers, and consumers about the continued value of FSI coupons and to spearhead an effort to increase industry efficiency and effectiveness.
SAGE Books - Stories of Transformative Leadership in the
Its late-in-the-day stickiness gave off an overly sweet smell that reached Nick from across the table. He was there with only Allison and the site director, Regina Courtney. “Our resident ‘Doctor of the Dozens’ and all-around cuss artist, Mr. Brown, got himself in a lather when one of our new families’ 6-year-old got in his business.
SAGE Books - Marketing Communications Management: Analysis
Traditional sales promotions were, until the mid-1990s, growing in status, especially when compared with traditional media advertising. Sales promotions, especially money-off coupons, have been with us for a very long time.
SAGE Books - Resisting McDonaldization
A California bus company has agreed to pay $50,000 (£29,500) to settle a suit brought by a vegetarian bus driver sacked for refusing to hand out promotional hamburger coupons to passengers. There are a number of ways in which this item can be read.