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Kraft Foods using heavy promotional expenditures in the form of aggressive advertising and cents-off coupons for Maxwell House coffee. MARKET DEVELOPMENT––attracting new customers to existing products. McDonald’s opening restaurants in Russia, China, and Italy; colleges and universities expanding to executive development and continuing

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Coupons, samples, and point-of-purchase materials are examples of A. advertising. B. publicity. C. specialty service. D. personal selling. E. sales promotion. 178. When Herbal Essences offers "dollar-off coupons" to adult women to try to get them to try its shampoos and conditioners, this is an example of:

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8. Until spun off in 2007, Kraft was part of Altria Group, Inc. Kraft had its own management team, mission statement, and target markets different from Altria Group, Inc. Kraft was a _____ of Altria Group, Inc.  a. joint venture   b. diversified division   c. heterogeneous element   d. strategic alliance  

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Chapter 2

“cents-off” store coupons for customers $ 470 Delivery-truck drivers’ wages $285 Bottles 1,310 Sales commissions 400 Plant janitors’ wages 1,050 Wages of workers who mix syrup $8,000 Customer hotline 190 Depreciation on delivery trucks 200 Freight-in 1,300 Total costs $1,040 $1,400 $20,730 $8,000 $4,625 $870 $485 $235

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( Cents-off coupons. Are distributed in four ways to generate trial and repeat-purchase of Howlin’ Coyote products: – In Sunday newspaper inserts. These inserts: * Are widely read. * Help generate awareness. – In-pack coupons. To encourage repeat purchases by new buyers: * Will contain coupons for $1 off two more packages of the chili.

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To maintain margins, intensive distribution may be required, price discounts, coupons, and other deals may be used more frequently, and less expensive media may be employed. IMC Exercise The text discusses a number of efforts by marketers to reach diverse market segments by targeting various ethnic groups and subcultures such as teenagers.

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c. Many European countries ban coupons, premiums, free tie-in offers, etc. Product placement is typically prohibited. 4. A good, local communications lawyer is a company’s only protection against the morass of conflicting international laws. X. The Ethical and Legal Aspects of Advertising in Perspective (p. 55) A.

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J&J employs a sales force that calls on intermediaries, such as wholesalers and retailers, and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands. The remainder of J&J's promotion budget is spent on mass advertising and sales promotions, such as coupons, targeted toward consumers.

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General ethical issues include conflicts of interest that exist when people must choose whether to advance their own personal interests or those of others. Fairness and honesty re

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TFTaking someone’s entire speech and passing it off as your own is a form of unethical behavior called global plagiarism. Rather than focusing on legitimate deals, such as student discounts or coupons, Douglas talked about ways to trick employees into believing you had already paid for food when you had not. His instructor gave the speech

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