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brand’s mobile website. Content can include coupons, discounts, a list of events, cross-promotions, and any number of sales promotion tactics. As one of the world’s top ten apps, Shazam reaches more than 450 million users in 200 countries, exceeds 90 million monthly active users, and is growing by another 13 million new users each month.

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coupons. This is where segmentation strategy comes into play. For social media marketers, there are three geolocation techniques: geofencing, geotar-geting, and beaconing. 2. Geofencing. is like a virtual line around a defined geographic space. As people with a geolocation mobile app enter the defined area, they can be targeted with ads or offers.

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INTRODUCTION: DATA SCIENCE, MANY SKILLS

manufacturer coupons gets uploaded to the cereal company so they can issue a reim-bursement to the grocery store for all of the coupon discounts they have handed out to customers. Finally, at the end of the month a store manager looks at a colorful collection

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Stories of Transformative Leadership in the Human Services

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email [email protected] include your name, contact information, and the name of the title for which you would like more information.

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Nontraditional Media - us.sagepub.com

trollable by the consumer it cannot be deleted, turned off, or removed by a simple click. Its very uniqueness and often interactive features hold the target’s attention longer, limiting the impulse to multitask while engaged with the message. The idea is to put a creative experience in front of the

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COMMUNITY RELATIONS

the lanterns received coupons for a free appetizer and were also eligible for raffle prizes (including the Grand Prize—a seven-night stay for two in Redstone, Colorado). Volunteers with the campaign were dispatched to collect lanterns that residents were not interested in redeeming through the bounty program.

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A Systems Perspective

take down payments and even drop materials off at work sites, only to return in the night to retrieve the materials and sneak away. (Konigsmark, 2006, p. 3A) •• [The defendant], 48, is accused of stealing nearly $55,000 by running a virtual car lot via eBay but not always following through on his sales.

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